NextGen

Elevating a Brand through Creative Digital Transformation

PSh collaborated with NextGen Benefits to revolutionize their marketing approach. Previously reliant on basic emails and printed materials, NextGen sought to augment their strategies and engage with a wider audience. PSh stepped in as the strategic creative partner, introducing diverse digital assets and amplifying the impact of their campaigns.

NextGen approached PSh with the aim of transforming their marketing efforts. Their existing approach lacked the finesse of best practices and encompassed only printed materials and conventional emails.

PSh's strategic input led to the digital evolution of NextGen's marketing kit. By diversifying content and introducing a wider array of digital assets, such as videos, explainers, sub-brands, and dynamic landing pages, PSh expanded NextGen's visual language. This shift not only augmented NextGen's marketing, but also showcased PSh's role as a creative strategic partner, providing added value through innovative solutions.

PSh's expertise in designing and developing digital solutions was showcased through the creation of dynamic landing pages, innovative email templates, and collateral for both digital platforms and physical events. The introduction of sub-brand logos and engaging promotional video animations further enriched NextGen's brand identity.

The collaboration resulted in NextGen Benefits embracing a more digital and visually striking marketing approach, facilitated by PSh's implementation of best practices and creative strategies. The digital transformation yielded enhanced engagement and widened NextGen's reach, effectively establishing PSh as a pivotal partner in NextGen's success story.