Cresta

Enhancing Customer Experience through Interactive Explainers for Cresta

We took on the challenge of explaining Cresta's Artificial Intelligence product, a concept that was not widely understood some years ago. Collaborating with a talented team of designers, motion experts, and developers, PSh crafted interactive explainers for Cresta's website. Their primary objective was to simplify the understanding of Cresta's platform, which utilizes AI to enhance customer satisfaction for Sales, Customer Care, and Post-Sales departments.

When Cresta approached PSh with the task of explaining their AI product during a time when the concept was still emerging, our experienced designers, motion experts, and developers recognized the complexity involved in translating the product's potential and functionality into easily digestible terms.

Our ingenious solution revolved around creating interactive explainers that not only effectively conveyed the benefits and key takeaways of Cresta's solutions but also demonstrated our prowess in Design & Creativity and Development & Engineering. These explainers seamlessly integrated into Cresta's website, empowering users to effortlessly explore the desired solutions. By leveraging SVG animation with HTML code, PSh delivered a highly interactive experience that ensured compatibility across a wide range of browsers and devices.

The outstanding results of this project further underscored PSh's expertise in the industry. The captivating interactive graphics flawlessly captured Cresta's offerings, captivating users and compellingly communicating the value of Cresta's AI-powered solutions for Sales, Customer Care, and Post-Sales departments. This successful implementation of the interactive explainers showcased PSh's unwavering commitment to delivering innovative, user-friendly solutions for our esteemed clients.